Les Copains is one of the most well known and reliable names in ready to wear fashion in Italy and throughout the world. The brand name was created in the late ’50s and takes its name from the title of a popular French radio show, “Salut Les Copains”. Since its founding, Les Copains has always been considered a symbol of the “Made in Italy” tradition in terms of creativity, industrial technique and quality. The predominant element is knitwear; a symbol of style, glamour, freedom and excellence. Cashmere, above all else, remains Les Copains’ first love even as the brand evolves through the years; contemporary and stylistically consistent through the use of technological innovations and special treatments of the material.
Les Copains is one of the leading partecipants in fashion shows and events such as Milano Moda Donna, Pitti Uomo and many others; evidence of its success is the strengthening and consolidation of its operations in the past few seasons. During the last few seasons, important investments have been made in press and public relations with advertising campaigns created by internationally known photographers and stylists that have achieved great exposure in the trade press. Thanks to this effort Les Copains was one of the top 20 fashion advertisers. With respect to the great tradition of the brand, Les Copains maintains its high standard of quality by investing in research, superior production, innovation and technological development. More than anything, Les Copains invests in style.
To create its collections, Les Copains counts on a young and international creative team lead by world renowned designers. Success is the outcome of an unwavering commitment to create a perfect equilibrium between quality, modern elegance and tradition.
To complete the charm of the Les Copains brand, all the collections are beautifully garnished with accessories created in collaboration with the best companies of the field.
Les Copains is in the market with free standing and specialties boutiques in the most prestigious locations around the world.
Investments in the distribution structure and expansion in retail in new strategic markets strengthen the Company’s presence on an international level in the most prestigious cities. The market strategy is adapted to fit the particular characteristics of different local realities. The philosophy behind the free standing boutiques is to create a scenic impact in harmony with the Les Copains’ style. The boutiques are elegant yet modern with a special attention to the detail. Already well known as an Italian symbol of charm in Europe, North America, and Asia, during the last few seasons Les Copains has been engaged in new projects of expansion in Russia and the Far East. As such, the Company projects a considerable growth rate in the next few years.